Care for You is Care for Your Baby

Huggies® proudly launches Project Hug: Postnatal Care Program, support for new moms. Access the postnatal videos created by  “The Mama Coach”, Carrie Bruno, and learn about our support in hospitals for new moms.

Access Your Postnatal Resources

Let’s Talk Postnatal

You go through immense change all while caring for your newborn. You’re rarely by yourself - and yet - maybe still feel alone. Know that you’re not! You and 91% of moms feel unprepared for the postnatal phase. And Huggies is here to help.

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Introducing Project Hug: Postnatal Care Program

A program designed to help moms and babies during the postnatal phase to give support where they need it. There are online resources and in-hospital support. And remember, when you take care of yourself, you're taking care of your baby too.

In-Hospital Support for Postnatal Care

The Huggies® Project Hug® Postnatal Care Program, in collaboration with Brampton Civic Hospital and Etobicoke General Hospital, addresses the critical need for postpartum support. Specially trained nurses deliver a comprehensive curriculum developed with leading baby expert Carrie Bruno. The program aims to empower, alleviate challenges, and ensure a positive and lasting impact on the lives of both moms and newborns.

Your Postnatal Resource Videos

Watch the videos that cover new moms’ top postnatal topics designed by “The Mama Coach”, Carrie Bruno, below.

Skin-to-Skin

  • TOPIC TWO: FEEDING

    Understanding breastfeeding, latching and managing lactation. 

  • TOPIC THREE: INFANT SLEEP

    Understanding your newborn's sleep schedule and pattern 


  • TOPIC FOUR: POSTPARTUM ANXIETY
& DEPRESSION

    Signs, symptoms, accepting help and creating boundaries.

  • TOPIC FIVE: DIAPERING

    Diapering, diaper rash and what to watch out for down there.

  • TOPIC SIX: ADDITIONAL RESOURCES

    And all the little big other new mom stuff.